Catalyst Sale

Catalyst Sale Blog

Catalyst Sale Blog

Clarity and Focus – Lead to Execution

Clarity + Focus, lead to execution. Well – they do, if you do the work… I get it most of us do not like math. However, there are a couple of us out there who do. I’d like to start … Read More

Timely Topics

Timely Topics – The What, Why, How, and Impact as We Adopt Remote Work

Many of us are making the transition to remote work, work from home, or varied hours as we adopt social distancing and work to combat the current pandemic. We are all in this together. However, some of us are further … Read More

Merry and Bright

What Do Christmas Movies Have to Do with Sales?

25 Days of Sales Tips The 25 to 30 days between Thanksgiving and Christmas are my favorite of the year. It’s a time to give thanks, reflect, connect, prioritize, and execute. In November you reap the rewards of work, the … Read More

Friction in Your Process – Is this Good or Bad?

Friction is necessary when you want to create, and build momentum. Friction is less interesting when you want to maintain momentum. Friction is part of the process of change. Organization Friction What about organization friction?  How can it be used … Read More

Catalyst Sale Account Plan Template

“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra This week we discussed the Catalyst Sale Account Plan template. This was the third in a series of discussions where we will focus on … Read More

Nail Those B2B Sales Leads With Industry Research

Sales. A word and a concept which can conjure up images of people in suits, knocking on doors, and putting on elaborate shows with their wares (often knives or vacuum cleaners). Or maybe, if you were born after 1980, you … Read More

Use Thought Leadership Marketing to Jumpstart Your Business Growth

Thought leadership has become a common topic in content marketing circles. But, do you really know what it means? One of the best definitions comes from Denise Brosseau’s Thought Leadership Lab: “They (thought leaders) are changing the world in meaningful … Read More

Learn from your peers

Sales and Marketing Mastermind

“None of us is as smart as all of us” – Ken Blanchard Have you ever felt like you were the only one struggling with your current challenge? The collective intelligence and experience of your peers will help you shift … Read More

Why Startups Must Prioritize Marketing & Sales Strategy

According to the U.S. Bureau of Labor Statistics, 2017 showed an increasingly high birth rate for startups: 415,266. However, most startups fail—while there is currently some debate regarding the startup failure rate, most sources put it somewhere between 60% to … Read More

Call Plans That Help You Execute

Catalyst Sale Call Plan Template

A Failure to Plan is a Plan to Fail – Ben Franklin This week we discussed the Catalyst Sale Call Planning template. This was the first in a series of discussions where we will focus on the tactical aspects of … Read More