Catalyst Sale

sales process

Let’s Talk about Revenue Operations

Revenue operations is a topic that we are seeing come up more and more often. I want to put my thoughts out there. So we can get started on the right foot, let’s start with a definition. What is Revenue … Read More

Where Does Revenue Come From?

Where Does Revenue Come From?

Better yet – where does your revenue come from? Can you draw it up on a whiteboard? If everyone in the org drew their version of the model, equation, funnel, etc – would it look the same? This is a … Read More

Friction in Your Process – Is this Good or Bad?

Friction is necessary when you want to create, and build momentum. Friction is less interesting when you want to maintain momentum. Friction is part of the process of change. Organization Friction What about organization friction?  How can it be used … Read More