Where Does Revenue Come From?

catalystsaleBlog

Where Does Revenue Come From?

Better yet – where does your revenue come from? Can you draw it up on a whiteboard? If everyone in the org drew their version of the model, equation, funnel, etc – would it look the same? This is a challenge I’ve been working on in one way or another for the past 20 years. Replace revenue with “audience or … Read More

Friction in Your Process – Is this Good or Bad?

catalystsaleBlog

Friction is necessary when you want to create, and build momentum. Friction is less interesting when you want to maintain momentum. Friction is part of the process of change. Organization Friction What about organization friction?  How can it be used to create momentum? Friction is a powerful tool if you want to create change, shift direction, or create movement.  It … Read More