Let’s Talk about Revenue Operations

catalystsaleBlog

Revenue operations is a topic that we are seeing come up more and more often. I want to put my thoughts out there. So we can get started on the right foot, let’s start with a definition. What is Revenue Operations? Revenue Operations, often called RevOps, is the active processes and functions used to generate revenue within a business. Revenue … Read More

Where Does Revenue Come From?

catalystsaleBlog

Where Does Revenue Come From?

Better yet – where does your revenue come from? Can you draw it up on a whiteboard? If everyone in the org drew their version of the model, equation, funnel, etc – would it look the same? This is a challenge I’ve been working on in one way or another for the past 20 years. Replace revenue with “audience or … Read More