Catalyst Sale

Author Archives: fluxflow admin

Hire a professional

Episode 32 – Customer Churn

Listener Question – Customer Churn  Churn is inevitable.  It should be considered in your business planning, as it is something most SaaS organizations experience on a monthly basis.  Other companies may track churn on a quarterly or annual basis. What if … Read More

TheConfirmationStep

Episode 31 – Q1 is finished – what’s next?

The first part of the year is finished, how are you performing against your plan? t’s the end of the quarter, so we kept this one short.  Mike Conner & I talk off the cuff about how quick the first … Read More

Episode 29 – The Account Plan

The Catalyst Sale Account Plan – Strategic Account Plan Template At Catalyst Sale we look at the account plan as the roadmap of where we have been, and where we expect to go with an account.  The document is critical … Read More

TheConfirmationStep

Episode 28 – Firing a Customer

Letting a Customer Go.  When is it time to move on? Bob Dylan famously sang “The times they are a-changin’”.  Whether in business or in life, the relationships you are engaged with are in a constant state of change.  New information is … Read More

the proposal step

Episode 27 – Sales Enablement

Sales Enablement – The Swiss Army Knife of your Sales Organization  Sales Enablement takes on a different meaning depending on who is involved in the conversation, and who is driving the mission.  Today, there are a number of sales enablement … Read More

Time Management

Episode 26 – Channel Partners

Working With and Identifying Channel Partners  Partners can accelerate growth in your startup.  They can also stunt your business if you choose the wrong one. When you evaluate your partner strategy, it is critical that you identify your primary objectives. … Read More

Episode 25 – Planning Your Sales Calls

The Call Plan  How many times have you wrapped up a conversation with a client or prospect, and thought ‘crap, I missed that’? Call planning is a foundational skill.  Ben Franklin said, “If you fail to plan, you are planning … Read More

Hire a professional

Episode 24 – The Vend Zone

The Vend Zone We have all experienced it at one time or another.  You are looking for more out of a relationship than the other party has in their mind.  The dreaded friend zone. Sales is a skill/capability that requires … Read More

agile sale

Episode 23 – Agile Sales

Agile Sales Is sales agile?  Mike and Mike tackle this question of sales in the context of agile methodologies.  They also discuss how this development approach applies within the Catalyst Sale Process. Successful sales professionals are agile by design.  Whether thinking about … Read More

The-one-step-you-miss-with-every-sale

Episode 22 – Sales Scripts?

Sales Scripts? Is your Script getting in the way of Sales  Are you forcing a sales script on your team?  Has your organization given you a script?  Scripts might create efficiency, but they also create bad behaviors and laziness in … Read More