Catalyst Sale

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Episode 45 – Proposal Templates – Good, Bad, Ugly

Listener Question – Proposal Templates This week on the Catalyst Sale podcast we review another listener question. Lynn asks about proposal templates, and if it is common to use templates that are more focused on the vendor’s business than the customer.   In … Read More

the proposal step

Episode 42 – Mentoring in Sales

Listener Question – Mentoring on the Job This week on the Catalyst Sale podcast we review a listener topic. Spencer asked if we could discuss the importance of having a good mentor as a new rep OR a seasoned rep starting … Read More

demo podcast

Episode 40 – Successful Sales Calls with Dan Tyre

Guest – Dan Tyre from HubSpot We are excited to have Dan Tyre join us on this week’s episode of the Catalyst Sale Podcast.  The conversation went so well, we ended up recording our longest podcast to date.  Let us … Read More


Episode 39 – Plateau Breakthrough

Plateau Breakthrough Practice Area Catalyst Sale has multiple services we deliver to the marketplace.  This is the second in a series of podcasts where we share our capabilities.  In this episode, we discuss Breaking through Revenue Plateaus, and our approach … Read More

agile sale

Episode 38 – Product Market Fit

Product Market Fit  This week’s episode is the first in a series highlighting the Catalyst Sale practice areas. Catalyst Sale works with organizations to determine Product Market fit before making investments in expensive sales resources. We help validate your sales … Read More

the proposal step

Episode 37 – Objection Handling

Sales Foundational Skills – Objection Handling Objections are common in the sales process.  A number of sales training companies offer best practices in handling objections and ways to avoid objections.  Many times these “best practices” are a bit gimicky. Sometimes … Read More

Episode 36 – Sales is a Thinking Process

Listener Question – What do you mean by – Sales is a Thinking Process? It’s more than just our tagline, it’s a guiding concept of ours.  It is part of our culture.  We have not found a substitute for thinking, … Read More


Episode 35 – Salesforce MVP – Dan Peter

Podcast Guest Dan Peter – Salesforce MVP Dan is a Salesforce MVP, and Lead Applications Engineer at Kenandy.  Dan started his Salesforce development career in 2009, and is an active leader in the Salesforce community. You can connect with @DanielJPeter … Read More

demo podcast


Listener Question – Should You Force the Demo? Does every demo you deliver sound the same?  Are you caught in the demo script trap?  Are you more focused on scheduling the demo, than understanding your customer/prospects organization? If you answered … Read More


Episode 33 – Sales Training

Where do you Start when Planning an Effective Sales Training Event or Global Sales Meeting? What is the current state? What is the desired state? What are your gaps? How will you execute? How will you follow-up and hold the … Read More