Catalyst Sale

Episode 33 – Sales Training



Where do you Start when Planning an Effective Sales Training Event or Global Sales Meeting?

  • What is the current state?
  • What is the desired state?
  • What are your gaps?
  • How will you execute?
  • How will you follow-up and hold the team accountable?
  • Who are the experts in your organization that you can lean on?

There are no silver bullets, but there are some practical experiences you can put your team through to help improve performance.

Effective training, sales or otherwise, includes the delivery of information, an opportunity to demonstrate retention/application of the new skill, and a chance to test and retest the concepts in a simulated environment. Unfortunately, most organizations stop here, reps go home, training is not reinforced, and the team operates the way they always have.

This week Mike & Mike share their approach in planning sales meeting, implementing new sales training programs, and some background on this Catalyst Sale area of practice.

Thanks for listening & for sharing with your team.

Click Here to see our additional Catalyst Sale Podcast Topics

At Catalyst Sale, we are focused on the long game. This week a listener question draws attention to the things that happen beyond your control, and when it makes sense to recommend that a client reduces their investment with your organization.

We also review why it is important to factor in churn as you work through your budget planning process, and when is the right time to discuss it.

Catalyst Sale

Sales is a Thinking Process. Qualification, Fit, and Feasibility are core components of our sales process. You can learn more about Catalyst Sale by following us on LinkedIn, Twitter, & via the Catalyst Sale Website.

Download the Sales Planning Templates Discussed on the Podcast

You can find us via LinkedIn, Twitter, & The Catalyst Sale Website on the links below

Mike Conner on Twitter

Mike Simmons on Twitter

Mike Conner on LinkedIn

Mike Simmons on LinkedIn

Catalyst Sale Twitter

Catalyst Sale on LinkedIn

Catalyst Sale Website

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