Catalyst Sale


Catalyst sale

FOUNDERS should not fail, because they do not know how to SELL.

A defined process, built on a foundation of frameworks, systems, tools, design and thinking - will help YOU sell & help YOU transfer that capability to others.

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Who we are

Your sales resource.

Turn your unknowns about sales and growth into knowns. Whether you are a solopreneur, technical founder, on the path to your series A, or a seasoned sales professional, we have resources built just for you.


Listen to some of the brightest minds dissect common problem solving, revenue enablement, and execution challenges - Find Your Catalyst.

Initial Assessment

I want to learn more. Schedule an initial assessment discussion with Mike


Take on-demand online courses to see the process, work the process, apply the process, and learn while doing.

How we're different

A design oriented approach

Design for customer experience, your business, and your sales team. Execute as professionals.

growth methods

Sales is a Thinking Process®️

Catalyst Sale is an organization focused on execution. We do this through people and process. Your people can be a Catalyst. Your Process is a Catalyst. Your Prospects are the Catalyst.
Together we can create those power-up opportunities that connect the right people, at the right time, to help navigate through the noise, and win more business.


Learn the fundamental skills that every sales professional must possess such as gathering data, leveraging story, time management, and project management.


Learn step-by-step enablement processes proven to simplify revenue generation. These processes include customer decision making, sales process for forecasting, business process for delivery, and individual rep approach for execution.


Frameworks help with decision-making, problem solving, and execution. Our popular frameworks include a territory planning, account planning, call planning, time management, proposal planning, and our Revenue Operations model.

Years of Experience
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Happy Clients
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What clients are saying

A tactical approach to building a sales strategy

“The class Mike has put together arms those looking for a tactical approach to building a sales strategy. Regardless of your sales experience, if you invest the time to meaningfully work through this course, you will yield confidence in execution and ultimately close more sales.”
Camille Clemons
Cohen & Company

Puts the technical founder into the right mindset of how to make a sale

“Mike has a really great way of taking our biggest technical fears around sales, and smoothing them out as straight forward concepts. He's got an awesome podcast and course material that helps put the technical founder into the right mindset of how to make a sale. ”
Ethan Turner, CAPM®
Executive Director at Maison Ethan Turner

Ready to grow your business? Get in touch.