Catalyst Sale


the proposal step

Episode 52 – Cultivating Partners – Jen Spencer

“One of the advantages of partnerships…together you are stronger” – Jen Spencer Jen Spencer, VP Sales and Marketing – SmartBug Media, joins us on the Catalyst Sale Podcast this week to discuss partners.  She brings her insight to the podcast, … Read More

agile sale

Episode 51 – Why Patience Matters in Sales

Patience is a Critical When it Comes to Strategic Sales An aggressive mentality tends to be something we look for when identifying sales potential.  It is a characteristic that we reinforce when recognizing top performers and one we tend to highlight during an … Read More

Highs and lows

Episode 50 – Highs and Lows of Sales and Life

Dealing with the Roller Coaster that comes with Sales & Life Emotions are part of the game in life, and certainly in sales.   Don’t let yourself get too high or too low.  If you read the press clippings or … Read MoreRead More

dealing false start

Episode 49 – Working with Recruiters

Listener Question – What are some best practices to consider when working with recruiters? Mike Conner is back this week, he and I tackle a listener question from Max in California.  Max is interested in our perspective on working with … Read More

tracking key performance indicators on a website

Episode 48 – Onboarding – Ira Bernstein – Rampt Consulting

 “Slow down to Speed Up” – Ira Bernstein Ira Bernstein joins us on the Catalyst Sale Podcast this week to discuss onboarding.  He brings his insight to the table and discusses the common issues and challenges associated with looking … Read More

the proposal step

The LinkedIn SSI Score – Does it Correlate to Sales Success?

Host Question – What is an SSI Score? Jody threw us a curveball this week, with his own question.  He has heard Mike and I give each other a hard time about our individual SSI score, and finally asked – what … Read More

dealing false start

Episode 46 – Your Data Tells a Story – Matt Ostanik – CEO FunnelWise

Guest – Matt Ostanik – Founder, CEO, FunnelWise Matt Ostanik is our guest on this week’s podcast.  Matt is the CEO of FunnelWise. He previously founded and grew Submittal Exchange, a provider of web-based collaboration tools for commercial construction projects. … Read More

Hire a professional

Episode 45 – Proposal Templates – Good, Bad, Ugly

Listener Question – Proposal Templates This week on the Catalyst Sale podcast we review another listener question. Lynn asks about proposal templates, and if it is common to use templates that are more focused on the vendor’s business than the customer.   In … Read More

agile sale

Episode 44 – Partnerships in Business, Sales, and Life

Teamwork Makes the Dream Work John Maxwell famously wrote, “Teamwork makes the dream work”.  This is critical to our success as individual sale reps (account executives, account managers, SDRs, BDRs, sales leaders), and to Catalyst Sale as an organization. This week … Read More


Episode 43 – Personality Data and Sales – Drew from Crystal Knows

Guest – Drew D’Agostino – Founder, Crystal Knows This week on the Catalyst Sale podcast Drew D’Agostino, Founder, Crystal Knows joins us to talk about building trust with your customers, prospects, and team members by understanding their perspective, tendencies, and … Read More