Catalyst Sale Blog

Blog

What Goes into a Decision?

**Updated Data as of 08/31/2020** What goes into a decision? How does this change depending on if it is a good decision or a bad one? How does this change if it is reversible or not reversible? Tha...

Podcast

Fundamentals in Sales

The Fundamentals in Sales are Fundamental Zig Ziglar is known for a number of things, including the foundational sales skills he shared with others.  How have the fundamental skills changed or evo...

Podcast

EPISODE 34 – THE DEMO

Listener Question – Should You Force the Demo? Does every demo you deliver sound the same?  Are you caught in the demo script trap?  Are you more focused on scheduling the demo, than understandin...

Podcast

Starting at Ground Zero

Is your product, your service, your capability, ready for delivery within the market?  Or, have you not reached your zero state.  Mike & Mike discuss the ground zero concept, and what happens if ...

Podcast

What is Sales? (Podcast)

Sales is about asking questions, making connections, and solving problems. Working in sales, you help people paint the picture of how a solution you have can fix a problem they have.  Sales Definit...