Mike Simmons · Catalyst Book a Clarity Call

G.A.M.E. Plan™ · Business Operating System

Your business.Your system.Built by design.

Priorities drift. Nothing runs without you in the room. You know your business, but the system doesn't yet. The G.A.M.E. Plan™ turns what you already know into a repeatable operating system your team can build, own, and run.

Goals. Actions. Metrics. Execution. One structure. Daily execution on mobile. Built in your language. Designed to scale. A built-in AI Coach helps the system learn.

Mike Simmons
Mike Simmons
Creator, G.A.M.E. Plan™ · Founder, Catalyst
G
Goals
Where you are going. Up to 3 goals per level: org, team, individual.
A
Actions
How you get there. Up to 3 actions per goal. Your strategy, in your language.
M
Metrics
How you know it's working. Did we do the work? Is the work working? Reflection, every sprint.
E
Execution
Doing the work. 2-week sprints. Daily reflections. AI Coach on demand. Adjust what isn't working.
Your Language · Your System
Org → Team → Individual
G.A.M.E. Plan™ Coach · AI Built In
2-Week Sprint Cadence

What a System Actually Is

This system isn't software. It's three things working together.

(people + process + tools)

Most teams have pieces of the puzzle: processes that grew on their own, tools bolted on, and people doing their best. The G.A.M.E. Plan™ connects all three pieces by design.

Process
The repeatable ways work gets done. Built by your team, not someone else's masquerading as yours.
Tools
The structure that holds the work. One clear model: goals, actions, metrics. At every level.
People
Their knowledge, their skill. A system your team builds is a system your team understands. That's the component that makes the other two actually run. Skills before tools.

Does any of this sound familiar?

The Problem

Most business systems grow by accident, not by design. And that gap shows up everywhere.

Too many priorities, so nothing is actually a priority
Org goals, team goals, and individual work don't connect
New work keeps coming and there's no clear way to decide what to take on
You're doing the work, but you can't tell if it's actually moving the business
Other systems felt like someone else's playbook, not one built for your business
Everyone is aligned in the meeting but doing something different back at their desks

What changes once the system is built.

×Before

Goals live in someone's head or a slide from last quarter's kickoff. Priorities shift based on whoever asked last. Nobody, including you, can trace today's task back to the thing that actually matters this quarter.

After

Every goal has a name, a cap, and a review rhythm. When something new comes in, there's a real answer for what it replaces. You can trace a Tuesday task to the top-line goal in one sentence, without checking anything.

What You Gain

What your business looks like when it runs by design.

This isn't a system you adopt. It's a system you build. In your language, with your team, for your business.

Every person's work connects to the business goal
From the org goal down to what someone does on a Tuesday. Every link is required, not optional. If the connection is broken, the system flags it.
Clarity on where you are and where you're going
Not at the end of the quarter. Every sprint. You know what's working, what isn't, and what to do about it.
A team that executes without you in every room
Because they built it, they own it. They know the goals, the trade-offs, and what to do when something new comes in.
A clear way to say YES, and say NO
New work doesn't just get added. It has to fit or replace something. That discipline keeps the system from breaking under its own weight.
A system that gets smarter over time
Every decision and reflection is saved. After a quarter, you have a real learning record: what worked, what didn't, and why.
Confidence you're leading on purpose
Not reacting. Not guessing. You built the system. You know how it works and when it needs to change.
A reflection rhythm that builds a real record
Two fields, every day: what worked, what's blocking. By the end of a sprint, you have a retrospective you didn't have to manufacture.
Works for you, not just your org chart
Personal mode runs the same 3×3×3 without the cascade. Your goals, your metrics, your daily checklist. Switch to Business mode when you're ready to scale.
Ready to see what this looks like for your team?
Free 25-minute call. Walk away with something you can act on today.
See how this works for my team →

How Alignment Works

One structure. Three levels. Every link required.

The G.A.M.E. Plan™ connects what one person does on a Tuesday to what the company is trying to accomplish this quarter. That link isn't a hope: it's built into the system. Toggle to see it filled in with a real thread.

The Alignment Cascade
Business
Up to 3 Org Goals → up to 3 Actions each → up to 3 Metrics each
Team
Up to 3 Team Goals → each must connect to an Org Goal
Individual
Up to 3 Individual Goals → each must connect to a Team Goal
Actions
Up to 3 strategy buckets: the how
Metrics
Up to 3 per action. Activity and outcomes, every sprint

A goal with no connection to a parent is flagged. Drift becomes visible before it becomes a missed quarter.

Built in your language
The structure is fixed. What goes inside is yours: written by your team, in the words your team actually uses.
The 3-cap is the mechanism
Three goals. Three actions per goal. Three metrics per action. The cap forces the conversation about what actually matters.
Reviewed every two weeks
6 sprints per quarter. The reflection at the end of each sprint is where "is the work working?" gets answered.

Six sprints × three actions × three metrics is a plan you can read in two minutes. The cap turns planning from accumulation into curation. That's not a constraint. That's the product.

Why It's Different

What other systems miss. And what G.A.M.E. Plan™ solves.

Most systems give you someone else's structure to fill in. The G.A.M.E. Plan™ gives you a process that produces your own.

ApproachWhat It PromisesThe RealityG.A.M.E. Plan™
EOS / Traction Simple operating system Too rigid. Feels like someone else's playbook. Built by you, for your stage and team. The structure is fixed. What goes inside is yours.
OKRs Goal alignment Great for goals, bad for daily execution. Starts with your real work. The 3x3x3 cap forces trade-offs. Every sprint answers: did we do the work? Is it working?
MBOs Management by objectives Ignores how work actually gets done. Metrics hold the person accountable to doing the work, and the work accountable to actually working.
Balanced Scorecard Strategy tracking Too complex. Sits on a shelf. One model. Alignment is designed into it, not a dashboard with static numbers. Simple enough to use every sprint.

Why It Works

I've seen this pattern hundreds of times.

Smart people. Strong intent. A system that grew by default instead of design. That's the pattern. The G.A.M.E. Plan™ is built to break it.

Revenue Impact
"Mike helped us create a common vocabulary around revenue within our organization. This helped shift perspective, create focus, and identify the next things to be done. It drove execution."
Sean Lumley
COO
Sales Process
"After the session, we redesigned our sales process and drove a 20% increase in win rate quarter-over-quarter."
+20%
Win rate, QoQ
Ryan Milligan
QuotaPath
Team Alignment
"This was the most productive session we have had in years. Our knowns were clarified, our known unknowns can be solved for, and we revealed some unknowns we had not considered."
Session Participant
Revenue Team
Mike Simmons

You are the expert in your business. I bring the process. I've built and scaled GTM teams, coached executives, and run hundreds of sessions with organizations navigating real change. The G.A.M.E. Plan™ is how I take what you already know and turn it into a system your team can build, own, and execute.

Mike Simmons
Founder, Catalyst · Creator, G.A.M.E. Plan™ · Sales is a Thinking Process®

Ready to Build?

Ready to build the system your team needs?

Start with a free 25-minute call. We'll look at where your current system is breaking, and whether the G.A.M.E. Plan™ is the right fit for where you're trying to go.

See how this system works for my team →
What to expect
Free 25-Minute Clarity Call
  • Find where your current system is leaking
  • See how the 3×3×3 structure fits your situation
  • See the app and the AI Coach in action
  • Get a clear next step, even if it's not the G.A.M.E. Plan™
  • Simple. Clear. Execution.

The Bottom Line

You're the expert in your business. Now build the system that lets it run.

The G.A.M.E. Plan™ isn't something you adopt. It's something you build. In your language, with your team, designed to scale with your business.

See how this system works for my team →