Why It Stalls
The treadmill in the corner.
I collect putters now. But it is not the putter, it is the person putting the ball. When my putting goes bad, I have got no shortage of tools to try to fix it, when what I really need is to get out there and build the skill.
People do the same with a treadmill or a rowing machine. It is easy to buy the tool, check the box, see it on the credit card statement. And then it sits in the corner.
Same trap inside organizations. A new CRM. A new platform. A new "AI coach," bought to fix a problem the team's skills were never built to solve.
A tool you don't have the skills to operate becomes the treadmill in the corner. Bought to fix the problem, now collecting dust.
Use the tool to create leverage. But you have to have the skill first. Skills over tools.