Catalyst Sale Insights

Podcast

EPISODE 34 – THE DEMO

Listener Question – Should You Force the Demo? Does every demo you deliver sound the same?  Are you caught in the demo script trap?  Are you more focused on scheduling the demo, than understandin...

Podcast

Starting at Ground Zero

Is your product, your service, your capability, ready for delivery within the market?  Or, have you not reached your zero state.  Mike & Mike discuss the ground zero concept, and what happens if ...

Podcast

What is Sales? (Podcast)

Mike & Mike discuss the role of the sales professional, the importance of connecting with customers, connecting solutions to problems, and share stories and lessons learned. What is Sales? Sales is...