The Alignment Intensive
Misalignment is the hidden tax on your revenue.
When internal teams aren’t synced, execution drags. When sales, marketing, & success, aren’t aligned with buyers, deals stall.
The Alignment Intensive surfaces both problems — in one room, in just 90 minutes.
6–15%
Annual revenue lost to internal misalignment
19%
Win-rate drop from message misalignment
+20%
Pipeline lift after one Intensive (Quota Path)
The Problem
Most teams treat them as separate. They aren't. The root is the same. When clarity breaks down, execution stalls.
Internal Misalignment
Sales, Marketing, and Ops are solving different versions of the same problem.
Sales doesn’t know what Product actually built. Marketing doesn’t see how Sales is positioning the product. Operations wasn’t involved in the promises Sales made.Handoffs break. Decisions get duplicated. Good people leave because the work feels chaotic.
Cost: 6–15% of annual revenue · Source: Varicent, Forrester
External Misalignment
You're solving one problem.
They describe it as five different things.
Deals slow down. Proposals stall.
Pipeline looks healthy until it doesn't close.
Cost: 10%+ annual revenue · Up to 19% win-rate drop
What Misalignment Costs
Misalignment is the most expensive problem most companies refuse to name.
Naming it is the first step.92%
Of leaders
Say internal misalignment is directly causing revenue loss.
Varicent
17%
aligned
Of Sales and Marketing teams say they are fully aligned.
Industry research
27%
Faster growth
Aligned teams grow profit 27% faster than unaligned ones.
Industry research
36%
Higher retention
Customer retention lift in companies where teams are aligned.
Industry research
The Proof
The Alignment Intensive isn't theoretical. Here's what happened in four recent rooms, what got aligned, and what the team did with the clarity.
Headline Story · External Alignment
A go-to-market team with AEs, AMs, and a sales leader walked in aligned on selling to CROs. Ninety minutes later, they walked out aligned on a different reality: the CFO was the missing buyer in every deal that stalled.
The room reframed how they thought about the buying committee, what each persona actually solved for, and how to position against each one.
Result: Pipeline +20%, accelerated close rates · Measured 6–8 weeks post-session
Headline Story · Internal Alignment
A service-center equipment company was bleeding cash between deal close and installation start. Estimating gaps. Resources wasted. Locations not ready when the install team arrived.
Three functions in one room: AEs, the Project Manager leading installation, the CFO. Each side learned what the others actually needed. Sales now understands estimating. Installation knows what Sales is promising. The CFO has visibility into both.
Result: Restructured cross-functional meetings, capacity and pipeline reviewed together
When the room can't assemble · Internal Alignment
A water-damage remediation business with locations that each ran the playbook differently. Some followed the documented process. Some invented their own. Friction wasted customer time and lost conversions.
The room couldn't assemble in one place, so the Design Call routed the work to a different structure: interviews on whiteboards across locations, then a comparison pass to surface where the process actually agreed and where it didn't.
Result: Updated process, new-hire training built, interview videos became a leadership asset
Clarity compounds · Internal Alignment
Learning & Development said Sales wasn't selling enough. Marketing questioned what Sales did with leads. Sales questioned whether L&D and Product were building the right things and whether Marketing was targeting the right people.
Each group interviewed separately, then brought together. The report-out showed three handoffs where things broke: demand to pipeline, pipeline to progression, progression to closed-won. Each group felt heard. Then the work could start.
Result: Shared visibility into pipeline, ICP, and lost-deal data · Engagement is ongoing
"Mike has a way of getting clarity out of a team that we couldn't get on our own. He doesn't tell us what to think. He gets us to think the same thing."
Ryan Milligan · Quota Path
The System
The Intensive is a process, not an event. The 90 minutes in the room is the visible part. The Design Call sets it up. The Progress Check confirms the work is working.
90 minutes. One room. One outcome.
Scope is set in the Design Call. We only include what we can achieve in the time. The discipline is the differentiator.
25 min · The Plan
Agree on scope. Define the problem in the team's own language. Identify the people who need to be in the room for the alignment to actually hold.
90 min · The session
Get the information out of everyone's heads and onto paper. Surface the gaps. Build the focused work plan together. Walk out with clarity, alignment, and who will do what by when.
Accountability to the work
Did we do the work? Is the work working? What's next? Reflect, iterate, identify what's next.
Clarity compounds.
The Transformation
The root is the same. When clarity breaks down, execution stalls. When execution stalls, growth stalls.
01 · Clarity
The Intensive surfaces what the team didn't know they didn't know. That's where most alignment work fails before it starts.
02 · Focus
Not handed down from a slide deck. Not exported from a framework. Built by the team, in the team's language, against the team's reality.
03 · Accountability
The Catalyst standard. Every output of the Intensive maps to a person, an action, and a date. The Progress Check tests whether it held.
"Who will do what by when." That's the standard. That's the deliverable.
The Investment
The exchange is fair when the problem is bigger than the price. Compare $4,500 to one bad quarter, two unblocked deals, or the cost of internal friction. That's the only comparison that matters.
Solve the alignment problem your team has been working around for months.
$4,500
One Intensive · All Three Phases Included
Who this is for
If your ACV is north of $70,000, the Intensive earns its price by unblocking one deal or saving one quarter.
If your TCV is significantly higher, the math gets easier, not harder.
If you're losing 6–15% of revenue to internal misalignment, $4,500 is a rounding error against the cost of doing nothing.
$70k+ ACV · 5–500 person teams · Revenue or operations owner in the room
What Happens After
Every Intensive solves a specific problem. Every Intensive also surfaces the next one worth solving. That's not a sales tactic. It's how clarity actually works.
Quota Path surfaced CFOs as a missing buyer. The automotive team surfaced the next bottleneck after they fixed the handoff. The association engagement is ongoing because each round of clarity exposes the next layer. When the next challenge is bigger than the next Intensive, the door's open. Some teams scope another Intensive. Some move to G.A.M.E. Plan™ or AiR. Some take what they have and run. All three are right answers.
Book a Design Call
Book the
Design Call
Scope the
Intensive together
Run the Intensive.
Walk out aligned.