Are trade shows part of your business plan?
If you are going to spend time and money on a trade show, you want to make sure you are getting the most from your investment.
In this episode of the Catalyst Sale podcast, Mike Conner and Mike Simmons offer insight and discussion about how to approach trade shows. Whether you attend a trade show as an attendee or have a team operating a booth, you want to be deliberate about how you use your time.
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