Episode 28 – Firing a Customer

Letting a Customer Go.  When is it time to move on?

Bob Dylan famously sang “The times they are a-changin'”.  Whether in business or in life, the relationships you are engaged with are in a constant state of change.  New information is gathered, perspectives change, objectives change.

Many times this change is good for both parties.  However, there are times when change requires additional action.  That additional action may include letting a customer go.  The strategic fit may no longer be there, or you may no longer be able to help.

In this weeks’ episode of the Catalyst Sale Podcast, we share our personal experience related to making the tough choice to let a customer go.  And why, it may be good for both of your businesses.

We discuss the right way, and the wrong way to let a customer go.  We also discuss the importance of not doing this alone.

Catalyst Sale

Sales is a Thinking Process. Catalyst Sale is a learning organization first and foremost. That’s why we care about a thinking process that enables results versus a process that tells people what to do. We aim to add value whenever we can, and our true success is measured by the sustainability of our work long after we complete a project. We surround ourselves with good company and never stop learning.

We are Catalysts. We Connect people we know and people we meet to help create an opportunity for others. We Challenge ourselves, our clients and our team, to discover what is possible. We Learn from others, others learn from us and that never stops. We Contribute our expertise to deliver results with meaningful projects that are aligned with our values. We care about the people we work with every day and get great satisfaction from seeing them thrive.

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