G.A.M.E. Plan™ · Business Operating System

Your business.
Your system.
Built by design.

You know your business. The G.A.M.E. Plan™ is the process that turns that knowledge into a system. Your team builds it, owns it, and runs it.

Goals. Actions. Metrics. Execution. One clear structure. Built in your language. Designed to scale.

Mike Simmons
Mike Simmons
Creator, G.A.M.E. Plan™ · Founder, Catalyst
See how this system works for me → See what you gain ↓
G
Goals
Where you are going.
One goal per level: org, team, individual.
A
Actions
How you get there.
Up to 3 actions per goal. Your strategy, in your language.
M
Metrics
How you know its working.
Did we do the work? Is the work working? Reflection - every sprint.
E
Execution
Doing the work.
2-week sprints. Reflect on what moved. Adjust what isn't.
Your Language · Your System
Org → Team → Individual
2-Week Sprint Cadence
Built With You. Owned By You.
What a System Actually Is

This system isn't software.
It's three things working together.

(process + tools + resources)

Most teams have pieces of the puzzle: processes that grew on their own, tools bolted on, and people doing their best. The G.A.M.E. Plan™ connects all three pieces by design.

⚙️
Processes
The repeatable ways work gets done.
Built by your team, not someone else's masquerading as yours.
🛠️
Tools
The structure that holds the work.
One clear model: goals, actions, metrics. At every level. Simple enough to use every sprint.
🧠
Capability
The People. Their Knowledge + Skills.
A system your team built is a system your team understands. That's the capability that scales.
The Problem

Does any of this
sound familiar?

Most business systems grow by accident, not by design. And that gap shows up everywhere.

📋 Too many priorities, so nothing is actually a priority
🔀 Org goals, team goals, and individual work don't connect
🔄 New work keeps coming and there's no clear way to decide what to take on
📉 You're doing the work, but you can't tell if it's actually moving the business
🧩 Other systems felt like someone else's playbook. Not a system built for your business.
🏃 Everyone is aligned in the meeting but doing something different back at their desks.
What You Gain

What your business looks like
when it runs by design.

This isn't a system you adopt. It's a system you build. In your language, with your team, for your business.

◆
Every person's work connects to the business goal
From the org goal down to what someone does on a Tuesday. Every link is required, not optional. If the connection is broken, the system flags it.
◆
Clarity on where you are and where you're going
Not at the end of the quarter. Every sprint. You know what's working, what isn't, and what to do about it.
◆
A team that executes without you in every room
Because they built it, they own it. They know the goals, the trade-offs, and what to do when something new comes in.
◆
A clear way to say YES, and say NO
New work doesn't just get added. It has to fit or replace something. That discipline is what keeps the system from breaking under its own weight.
◆
A system that gets smarter over time
Every decision and reflection is saved. After a quarter, you have a real learning record: what worked, what didn't, and why.
◆
Confidence you're leading on purpose
Not reacting. Not guessing. You built the system. You know how it works and when it needs to change.
Ready to see what this looks like for your business?
Free 25-minute call. Walk away with something you can act on today.
See how this works for me →
How Alignment Works

One structure. Three levels.
Every link required.

The G.A.M.E. Plan™ connects what one person does on a Tuesday to what the company is trying to accomplish this quarter. That link isn't a hope. It's built into the system.

The Alignment Cascade
Business
Org Goal → up to 3 Actions → up to 3 Metrics each
Team
Team Goal → must connect to the Org Goal
Individual
Individual Goal → must connect to the Team Goal
Actions
Up to 3 strategy buckets: the how.
Metrics
Up to 3 per action. Activity and outcomes, every sprint.

A goal with no connection to a parent is flagged. Drift becomes visible before it becomes a missed quarter.

Built in your language
The structure is fixed. What goes inside is yours. Goals and actions are written by your team, in the words your team actually uses. That's what makes it stick.
The 3-cap is the mechanism
Three goals. Three actions per goal. Three metrics per action. This "Cap" forces the conversation about what actually matters.
Reviewed every two weeks
6 sprints per quarter. The reflection at the end of each sprint is where "is the work working?" gets answered. That's where the system teaches you something.
The 3×3×3 Structure

The cap isn't a constraint.
It's the point.

The most common pushback: "my business is too complex for three." But, when everything is a priority, nothing is.

3
Goals per level
Forces you to choose
If you can't name three, you don't know what matters most. The limit makes the decision real.
3
Actions per Goal
Keeps the plan readable
Three actions per level means anyone on the team can hold the whole plan in their head and actually use it.
3
Metrics per Action
Makes trade-offs visible
New work doesn't get added. It must replace something. That forces a real decision every time something new comes in.
"

Six sprints × three actions × three metrics is a plan you can read in two minutes. The cap turns planning from accumulation into curation. That's not a constraint. That's the product.

Why It's Different

What other systems miss.
And what G.A.M.E. Plan™ solves.

Most systems give you someone else's structure to fill in. The G.A.M.E. Plan™ gives you a process that produces your own.

Approach What It Promises The Reality G.A.M.E. Plan™
EOS / Traction Simple operating system Too rigid. Feels like someone else's playbook. Built by you, for your stage and team. The structure is fixed. What goes inside is yours.
OKRs Goal alignment Great for goals, bad for daily execution. Starts with your real work. The 3x3x3 cap forces trade-offs. Every sprint answers: did we do the work? Is it working?
MBOs Management by objectives Ignores how work actually gets done. Metrics hold the person accountable to doing the work. And the work accountable to actually working.
Balanced Scorecard Strategy tracking Too complex. Sits on a shelf. One model. Alignment is designed into it. Not a dashboard with static numbers. Simple enough to use every sprint.
Why It Works

I've seen this pattern
hundreds of times.

Smart people. Strong intent. A system that grew by default instead of design. That's the pattern. The G.A.M.E. Plan™ is built to break it.

Revenue Impact
"Mike helped us create a common vocabulary around revenue within our organization. This helped shift perspective, create focus, and identify the next things to be done. It drove execution."
Sean Lumley
COO
Sales Process
"After the session, we redesigned our sales process and drove a 20% increase in win rate quarter-over-quarter."
+20%
Win rate, QoQ
Ryan Milligan
QuotaPath
Team Alignment
"This was the most productive session we have had in years. Our knowns were clarified, our known unknowns can be solved for, and we revealed some unknowns we had not considered."
Session Participant
Revenue Team
Mike Simmons

You are the expert in your business. I bring the process. I've built and scaled GTM teams, coached executives, and run hundreds of sessions with organizations navigating real change. The G.A.M.E. Plan™ is how I take what you already know and turn it into a system your team can build, own, and execute.

Mike Simmons
Founder, Catalyst · Creator, G.A.M.E. Plan™ · Sales is a Thinking Process®
Ready to Build?

Ready to build the system
your business needs?

Start with a free 25-minute call. We'll look at where your current system is breaking, and whether the G.A.M.E. Plan™ is the right fit for where you're trying to go.

See how this system works for me →

Or explore the whiteboard sessions to start building with your team right away.

What to expect
Free 25-Minute Clarity Call
  • Find where your current system is leaking
  • See how the 3×3×3 structure fits your situation
  • Get a clear next step, even if it's not the G.A.M.E. Plan™
  • Walk away with one thing you can act on today
  • Simple. Clear. Action.
The Bottom Line

You're the expert in your business.
Now build the system that lets it run.

The G.A.M.E. Plan™ isn't something you adopt. It's something you build. In your language, with your team, designed to scale with your business.

Some decisions will be wrong.
But they'll be based on guiding principles.