The Validation Step
How do you know if there is a deal to be had? This is the first step in the Catalyst Sale process. Mike & Mike discuss how to validate if you have a real opportunity, if you are working with the right organization, contact, etc.
Sales is a Thinking Process. Catalyst Sale is a learning organization first and foremost. That’s why we care about a thinking process that enables results versus a process that tells people what to do. We aim to add value whenever we can, and our true success is measured by the sustainability of our work long after we complete a project. We surround ourselves with good company and never stop learning.
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