Find Your Catalyst

Systems, built by you,
for you, by design.

Stop getting lost in the day-to-day. Build the simple operating system your business actually needs — so you and your team can move faster, scale cleaner, and grow on purpose.

Whether you're a revenue leader fixing leaks in the pipe, or a business owner ready for real transformation and growth — this is for you.

Mike Simmons
Mike Simmons
15+ years building GTM teams & operating systems
Get Your Free Pipe Assessment → See what a session looks like ↓
The Problem
Your systems grew organically — not by design. That's why they're leaking.
The Fix
First principles. Deconstruct what's actually happening. Build what you actually need.
The Result
A business operating system your team built, owns, and actually uses.
Revenue Leaders
Business Owners
Growth Through Acquisition
Built by You, for You
The Problem

Does any of this
sound familiar?

Most teams don't have a systems problem. They have a design problem. The systems exist — they just grew organically instead of intentionally. And that gap shows up everywhere.

🔧 Teams are misaligned — everyone's working hard but not in the same direction
💧 Revenue has clogs and slow leaks you can't quite see — until a quarter closes badly
🔄 Roles are fuzzy — no one's sure who does what, or by when
📉 Growth feels chaotic instead of intentional — especially when eyeing acquisitions
🏃 You're in every meeting because the system depends on you being there
📋 Meetings feel productive but end without a clear decision or owner
Why It's Different

Why other systems leave you stuck —
and why this one doesn't.

Most frameworks hand you someone else's playbook. This one builds yours — from first principles, by you, for your specific stage and team.

Approach What It Promises The Reality The Catalyst Way
EOS / Traction Simple operating system Too rigid. Feels like someone else's playbook. Built by you, for your stage and team.
OKRs Goal alignment Great for goals, terrible for daily execution. Starts with deconstructing the real problems first.
MBOs Management by objectives Old-school. Ignores the how and the leaks. Solves for the variables, then builds the plan.
Balanced Scorecard Strategy tracking Too complex. Sits on a shelf. Simple. Actionable. Owned by your team.
"

Our approach: first principles. We deconstruct what's actually happening → agree on the desired state → build the exact system you need → work the plan. Simple. You can do this. And you'll actually use it — because you built it.

How It Works

Four steps. No fluff.
One system that's yours.

Every engagement follows the same first-principles approach — whether it's a 15-minute pipe assessment or a full operating system build.

01
Know the Problem
Quick pipe assessment or whiteboard session to see the clogs and leaks hiding in plain sight. We name what's actually happening — not the symptoms.
02
Agree on the Desired State
Get clear alignment on where you want the business — and your team — to go. Shared picture, shared language, shared ownership.
03
Build the Plan
Create your operating system by design — not by default. Built in the room, owned by your team, ready to execute the day you leave.
04
Work the Plan
Aligned execution, faster growth, and a business that runs smoother — with clear accountability for who does what by when.
What You Gain

What business owners and revenue
leaders gain when they build by design.

This isn't another framework. It's your business operating system.

◆ Clarity that cuts through the chaos of scaling — you know exactly where the business is and where it's going
◆ Innovation that sticks — no more flavor-of-the-month fixes that evaporate in two weeks
◆ Faster, cleaner growth — especially through acquisition and consolidation, where systems make or break the integration
◆ A business that runs without you in every meeting — your team executes because they own the system
◆ Revenue teams that execute like a well-oiled machine — aligned on priorities, clear on ownership, moving with purpose
◆ Confidence you're leading on purpose instead of reacting — because you built the system, you know how it works
Why It Works

I've seen this pattern
hundreds of times.

I've spent 15+ years at the intersection of leadership, revenue, and execution — building GTM teams, coaching executives, and facilitating sessions for organizations navigating high-stakes change. The Revenue Plumber framework came from seeing the same root cause repeat: systems built by default, not by design.

Revenue Impact
"Mike helped us create a common vocabulary around revenue within our organization. This helped shift perspective, create focus, and identify the next things to be done — driving execution."
Sean Lumley
COO
Sales Process
"After the session, we redesigned our sales process and drove a 20% increase in win rate quarter-over-quarter."
+20%
Win rate, QoQ
Ryan Milligan
QuotaPath
Team Alignment
"This was the most productive session we have had in years. Our knowns were clarified, our known unknowns can be solved for, and we revealed some unknowns we had not considered."
Session Participant
Revenue Team
Mike Simmons

I've built and scaled GTM teams, coached executives across industries, and run hundreds of sessions for organizations navigating high-stakes change. The pattern is always the same: smart people, strong intent, and a system that wasn't built for where they're trying to go.

Mike Simmons
Founder, Catalyst · Sales is a Thinking Process®
Ready to Start?

Ready to see what's
clogging your growth?

Start with a free Pipe Assessment — 15 minutes. You'll walk away with clear insights on where the leaks are and what to fix first. No sales pitch.

Get My Free Pipe Assessment →

Or book a guided whiteboard session to jump straight into building.

What's included
Free 15-Minute Pipe Assessment
  • Identify where your revenue pipe is leaking
  • Surface the real execution blockers (not the symptoms)
  • Get a clear recommendation — even if it's not me
  • Walk away with one thing you can act on today
  • No obligation, no pitch deck, no follow-up pressure
Book My Free Assessment →
The Bottom Line

You built the business.
Now build the system
that lets it run.

Start with a free 15-minute Pipe Assessment. You'll walk away knowing exactly where the leaks are and what to fix first. No sales pitch.

You built the business.
Now build the system that lets it run.