OUR STORY


The sales profession has evolved dramatically over the past five years with new technology, social platforms, big data, and automation tools to increase efficiency. Talk to most sales leaders, and you will discover that the typical sales professional is now armed with a technology stack that can dramatically improve results. However, we also see many cases where the sales rep is working to support those tools, versus the tools working to support the sales rep.

Couple that with the same vast sea of information today’s corporate buyer has access to, and the fact that most organizations have far more complex buying process, and what becomes clear is that a sales executive’s role has also evolved. It’s less about selling products, and more about acting as a catalyst that understands how to connect the right people, at the right time, to help navigate through the noise.

This is why we launched Catalyst Sale. We work with founders and executives to build sales teams designed to harness the information and technology available to create “thinking” professionals that put these tools to work with a predictable process and proven methodology. We help avoid common pitfalls that delay revenue, and we build teams designed to scale from startup to growth.


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MIKE CONNER

COFOUNDER

More than 25 years of sales and sales leadership experience. Fascinated by human behavior and organizational development. Life long learner, creative thinker, and passionate about sales. Husband, Father of 3 wonderful daughters and a grandson. Auto enthusiast. Arizona State University MBA class of ‘03.


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MIKE SIMMONS

Cofounder

More than 20 years of operations, consulting, sales and sales leadership experience, 15 in the EdTech space. Life long learner, creative, analytical, and driven to achieve results. Mike has built, lead, and optimized sales organizations leveraging both direct and indirect teams. Husband, father, and jeep enthusiast. Arizona State University B.A. Psychology class of ‘97.


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MICHAEL CONNOR

Cofounder

More than 25 years of sales and sales leadership experience. Fascinated by human behavior and organizational development. Life long learner, creative thinker, and passionate about sales. Husband, Father of 3 wonderful daughters and a grandson. Auto enthusiast. Arizona State University MBA class of ‘03.





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MIKE SIMMONS

Cofounder

More than 20 years of operations, consulting, sales and sales leadership experience, 15 in the EdTech space. Life long learner, creative, analytical, and driven to achieve results. Mike has built, lead, and optimized sales organizations leveraging both direct and indirect teams. Husband, father, and jeep enthusiast. Arizona State University B.A. Psychology class of ‘97.

Our Manifesto

We are Catalysts. We Connect people we know and people we meet to help create opportunity for others. We Challenge ourselves, our clients and our team, to discover what is possible. We Learn from others, others learn from us and that never stops. We Contribute our expertise to deliver results with meaningful projects that are aligned with our values. We Care about the people we work with every day and get great satisfaction from seeing them thrive.


Our Manifesto

We are Catalysts. We Connect people we know and people we meet to help create opportunity for others. We Challenge ourselves, our clients and our team, to discover what is possible. We Learn from others, others learn from us and that never stops. We Contribute our expertise to deliver results with meaningful projects that are aligned with our values. We Care about the people we work with every day and get great satisfaction from seeing them thrive.

Our Principals

Catalyst Sale is a learning organization first and foremost. That’s why we care about a thinking process that enables results versus a process that tells people what to do. We aim to add value whenever we can, and our true success is measured by the sustainability of our work long after we complete a project. We surround ourselves with good company and never stop learning.


Learning

Collaboration

Transparency

Trust

Integrity