# Catalyst Sale: Grow Your Sales Through Process, Design, and Thinking

> I help revenue leaders, GTM teams, and executives replace confusion with clarity — through whiteboard sessions, speaking, and the catalyst\.\.\.

Generated by Yoast SEO v28.0, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [CatalystSale\.com](https://catalystsale.com/)
- [Alignment Intensive](https://catalystsale.com/alignment-intensive/)
- [AI Idea to Impact for Leaders](https://catalystsale.com/ai-for-leaders/)
- [Contact Us](https://catalystsale.com/contact-3/)
- [Grow Your Business Faster](https://catalystsale.com/)

## Posts
- [Where Does Revenue Come From?](https://catalystsale.com/2020/06/14/where-does-revenue-come-from/)
- [Catalyst Sale Call Plan Template](https://catalystsale.com/2025/10/09/callplan/)

## Media
- [Screenshot 2026\-04\-26 at 6\.36\.39 AM](https://catalystsale.com/wp-content/uploads/2026/04/Screenshot-2026-04-26-at-6.36.39-AM.png)
- [Build Your System](https://catalystsale.com/wp-content/uploads/2026/04/Screenshot-2026-04-07-at-3.27.28-PM.png)
- [Build Your System](https://catalystsale.com/wp-content/uploads/2026/04/Screenshot-2026-04-07-at-3.27.38-PM.png)
- [Sales is a Thinking Process™](https://catalystsale.com/wp-content/uploads/2026/04/Screenshot-2026-04-03-at-11.34.16-AM.png): Sales is a Thinking Process™
- [Screenshot 2026\-04\-03 at 10\.49\.52 AM](https://catalystsale.com/wp-content/uploads/2026/04/Screenshot-2026-04-03-at-10.49.52-AM.png)

## Testimonials
- [Marc Valenzuela](https://catalystsale.com/testimonials/marc-valenzuela/): Catalyst Sale has not only been a stellar evangelist for ASU SkySong, they have also been an outstanding neighbor to their fellow companies\. Every time we host an event or need a guest speaker, the Catalyst Sale team is quick to step up and assist\. They continually go above and beyond serving as an invaluable resource to the SkySong innovation ecosystem and we are happy they have chosen to grow with us
- [Jody Maberry](https://catalystsale.com/testimonials/jody-maberry/): Mike \& Mike are a treasure\. Together, they are a perfect blend of personality, wit, humor, and getting stuff done\. I have been impressed with how deliberate and intentional they are with everything they do\. Mike \& Mike have shown me that if you are working on the right things, you can accomplish your goals and have fun doing it\.
- [Jill Tomich](https://catalystsale.com/testimonials/jill-tomich/): Mike \& Mike began their outreach to prospects and customers before our engagement began officially\. They tested the market, validated perceptions, and identified potential partnership opportunities\. We look forward to working with Catalyst Sale, and leveraging their network \& experience\.
- [Drew D'Agostino](https://catalystsale.com/testimonials/drew-dagostino/)
- [Ben Williams](https://catalystsale.com/testimonials/ben-williams/): I was initially skeptical that a remote part\-time sales team could fit in with our culture and quickly get up to speed on our market and product\. But, the leadership and team at Catalyst is world\-class, they worked hard to find a financial arrangement that aligned incentives, and they went to great lengths to get up to speed and become members of our team\. If you need to scale your sales team fast, or want to outsource your sales function entirely, I don’t think you will find better than Catalyst\.

## Feed Items
- [From Parks to Boardrooms: Leadership Lessons from Nature with Donald Forgione and Mike Simmons](https://catalystsale.com/wprss_feed_item/from-parks-to-boardrooms-leadership-lessons-from-nature-with-donald-forgione-and-mike-simmons/): Donald Forgione — Former Director of 175 Florida State Parks, with 40\+ years in ecotourism, leadership, and public service\. Now a business owner, speaker, and coach, Donald connects leadership lessons from nature to business\. Mike Simmons — Founder of Find My Catalyst, leadership coach, and sales strategist, helping people identify and act on their catalyst for change\. Three Key Quotes  Donald Forgione: “Trust is the key to absolutely everything… If they’re not feeling what I’m saying, I might as well throw it out the window\.”  Mike Simmons: “A revenue challenge is often a culture challenge in disguise\. Culture starts with leadership\. Leadership starts with self\.”  Donald Forgione: “Superman ain’t coming\. You have to be your own Superman, your own Wonder Woman — and figure it out\.”  Mike and Donald explore the deep connections between nature and leadership, revealing how adaptability, trust, and asking the right questions can transform teams and culture\. They share real\-world lessons from state parks to sales, showing leaders how to align purpose, overcome obstacles, and create environments where people thrive\. 5 Key Takeaways – Finding Your Catalyst in Leadership 1\. Adaptability is Essential  Nature changes daily, sometimes hourly — so do business environments\.  Leaders must adjust “sails” when conditions shift, not fight the wind\.  Like a river finding a new path, flexibility keeps momentum moving forward\.  2\. Trust is the Foundation  Without trust, communication falls flat — people must feel you’re genuine\.  Consistent standards and fairness build credibility\.  Trust enables teams to follow direction, even in tough changes\.  3\. Ask Better Questions  Leaders have an obligation to ask questions others won’t\.  Tone, timing, and context matter — the “tailgate” setting often works best\.  Asking opens doors to insight; telling can shut them\.  4\. Sales is Everyone’s Job  Selling is solving problems, not pushing products\.  Every role in an organization impacts customer experience\.  Internal and external “customers” both require thoughtful service\.  5\. Break Down Silos  Customers don’t care which department “owns” the problem\.  Internal collaboration is as important as external service\.  Remove political barriers so the mission comes first\.  Find your Catalyst at https://findmycatalyst\.com Check out Tailgate Talks at https://tailgate\-talks\.com/speaker\-experience/podcasts/    You Can Put the Work in to Practice, and we'd love to hear about it\. Listener Challenge: Your Catalyst Connection This week, take 15 minutes to connect one lesson from nature to your work\. Step 1 – Observe: Go for a walk in a park, your neighborhood, or any outdoor space\. Notice one thing that stands out — a tree’s growth pattern, the way water flows, how animals interact, or even the weather\. Step 2 – Reflect: Ask yourself:  What obstacle is this natural element facing?  How is it adapting or overcoming?  How does this mirror challenges in my team or business?  Step 3 – Act: Identify one small change you can make in your leadership or work this week inspired by that observation\. Example: If you see water rerouting around rocks, consider how you can redirect your team’s energy around a roadblock rather than trying to push through it\. Share Your Story: Email Mike and Donald with your insight — you might inspire the next podcast conversation\.
- [Fidel Cache Flow on Anonymity, Job Stacking, and Leadership in Tech Sales](https://catalystsale.com/wprss_feed_item/fidel-cache-flow-on-anonymity-job-stacking-and-leadership-in-tech-sales/): Fidel Cache Flow is an account executive at a public company and an influential voice in the "burner verse" – the world of anonymous social media accounts\. Through his Twitter profile, he openly shares unfiltered takes on tech sales, job stacking, leadership, and career strategies, while also building a thriving community that helps others grow in tech sales\. Follow Fidel here: https://x\.com/FidelCacheFlow  "There’s freedom in being anonymous\. It lets me speak truthfully without fear\."  "Job stacking isn’t about cheating\. It’s about working smarter, not harder\."  "Leadership starts with yourself—even if you don’t have a title\."  In this episode, Fidel Cache Flow explains why he built an anonymous online persona, the rise of job stacking, and how community drives success in tech sales\. He shares bold ideas about career growth, leadership, and building trust while staying authentic\. This episode challenges traditional work models and inspires independent thinking\. 5 Key Takeaways 1\. The Power of Anonymity  Freedom to share raw, unfiltered ideas  Builds confidence to challenge norms  Encourages finding your voice despite risks  2\. Job Stacking as a Catalyst  Multiple income streams create independence  Requires strong personal accountability  Forces you to rethink time and value  3\. Leadership Starts with Self  Leadership is influence, not just titles  Self\-awareness improves teamwork and results  Learning leadership early changes your future  4\. Community Drives Growth  Mentorship accelerates your learning curve  Peer groups help solve tough problems  Teaching others strengthens your own skills  5\. Rethinking Career Paths  Big companies provide a strong foundation  Smaller roles offer freedom and creativity later  Strategic moves can be your career catalyst  Find Your Catalyst at https://findmycatalyst\.com
- [Why Accurate Sales Forecasts Are Overrated with Bill Kantor](https://catalystsale.com/wprss_feed_item/why-accurate-sales-forecasts-are-overrated-with-bill-kantor/): Bill Kantor is the co\-founder of Funnelcast, a forecasting platform designed to help businesses understand, optimize, and act on their sales pipelines\. With decades of experience in sales operations and revenue analytics, Bill is on a mission to shift how companies use forecasting — from chasing accuracy to driving meaningful change\. 💬 3 Key Quotes from Bill Kantor:  "The job of the forecast is to tell you what to change in order to make the outcome better\."  "People think the job of the forecast is to tell you what you're going to close\. But your sales are not like the weather\. You can control the outcome\."  "Don’t chase hyper\-accuracy in forecasts — focus on what you can control to change the outcome\."  Bill Kantor joins the show to challenge the conventional view of forecasting\. Rather than striving for accuracy, Bill advocates for forecasts as tools for change\. He explains the math behind pipelines, common mistakes in sales forecasting, and how better definitions and insights can empower sales teams to improve outcomes — not just predict them\. 🔑 5 Key Takeaways 1\. Forecasting Is a Catalyst for Change  Forecasts should help you identify where to take action, not predict perfectly\.  Think of forecasting like coaching — it’s about improvement, not prediction\.  Use forecasting to find leverage in your pipeline, not just to report numbers\.  2\. You Can’t Predict Individual Deals — And That’s Okay  The idea that you can call specific deals is flawed and statistically impossible\.  Treat your pipeline as a portfolio — not a list of “yes” or “no” bets\.  Focus on the distribution of outcomes, not just the “commit list\.”  3\. Pipeline Math is Simple but Powerful  Three levers drive outcomes: number of deals, size of deals, and win rate\.  These factors are dynamic and function over time\.  Modeling those time\-based variables correctly uncovers more accurate and actionable insights\.  4\. Sales Stages Must Be Clearly Defined  Poor stage definitions lead to forecast noise and misalignment\.  Consistent definitions enable higher forecast fidelity\.  Clarify criteria for entering and exiting each stage to drive accountability and insight\.  5\. Tools Don’t Replace Thinking  Too many teams buy tools before building skills\.  Forecasting tools like Funnelcast amplify insight but aren’t a magic fix\.  Simplify your model before layering in complexity — get the basics right first\.  “Why Accurate Sales Forecasts Are Overrated with Bill Kantor” “The Forecast Is Not the Goal: How to Change Outcomes with Bill Kantor” “Forecasting for Impact: Ditch the Guesswork, Embrace the Math” Find your catalyst at https://findmycatalyst\.com
- [Selling to Farmers \& Leading with Empathy: Lessons in Rural Sales from Sinjin Cramer](https://catalystsale.com/wprss_feed_item/selling-to-farmers-leading-with-empathy-lessons-in-rural-sales-from-sinjin-cramer/): St\. John “Sinjin” Cramer is a dynamic sales strategist, keynote speaker, and host of the Rural Sales Success podcast\. A UK native now based in New Zealand, Sinjin helps businesses understand how to sell with empathy, especially in high\-stakes, rural environments\. His philosophy? Stop selling\. Start serving\.  “If you don't like where you are—move\. Even a small shift can be a catalyst for growth\.”  “Don’t sell to farmers—or anyone\. Help them make informed decisions\.”  “Be a buyer’s assistant\. If you're not helping people feel safe in a purchase, you're not selling—you’re pushing\.”  Sinjin Cramer shares wisdom from decades in rural sales, exploring why trust and understanding context matter more than tactics\. From metaphors on movement and mindset to book recommendations and rugby strategy, this episode uncovers how small actions, curiosity, and service can create lasting transformation—for both buyers and sellers\. 🔑 5 Key Takeaways 1\. Movement Creates Momentum  Small shifts, like rearranging your desk or changing your routine, can spark meaningful change\.  “Little and often over the long haul” beats intense bursts of action\.  Movement—literal or metaphorical—fuels growth\.  2\. Help, Don’t Sell  Farmers and other buyers don’t want to be sold to; they want help making smart, lasting decisions\.  Shift from “salesperson” to “buyer’s assistant” to build trust and long\-term success\.  Sales is a service, not a transaction\.  3\. Context is Everything  Understand the world your customers live in—their risks, community, and long\-term vision\.  Farmers, for example, live with their purchases—literally seeing them every day\.  Specificity in how you serve different buyers makes all the difference\.  4\. Trust Is Earned, Not Titled  Becoming a “trusted adviser” isn’t a label you give yourself—it’s a role others bestow on you\.  It takes time, reps, and a true focus on the buyer’s needs\.  Curiosity and service build credibility over time\.  5\. Books as Catalysts  Books like Man’s Search for Meaning, Legacy, and The Talent Code offer timeless insights on mindset, resilience, and leadership\.  Rereading key books can reinforce principles you’re working to live\.  Reading fiction, too, can ignite creativity and empathy—critical tools for any change\-maker\.  Why You Should Stop Selling and Start Serving: A Masterclass with Sinjin Cramer Little Changes, Big Impact: Sales, Trust, and Movement with Sinjin Cramer Selling to Farmers \& Leading with Empathy: Lessons in Rural Sales from Sinjin Cramer Find your Catalyst at https://findmycatalyst\.com
- [Skip the Rookie Mistakes \- Podcast Mastery Tips from Seth Goldstein](https://catalystsale.com/wprss_feed_item/skip-the-rookie-mistakes-podcast-mastery-tips-from-seth-goldstein/): Seth Goldstein is a 15\-year podcast pro, coach, and former journalist\. He runs “Podcast Mastery” and helps new hosts skip common mistakes\. Seth’s big message: have a simple plan, keep the show real, and hit record—because action is the true catalyst\.  “If you have a plan and a cadence, it works\. When you don’t, it usually doesn’t\.”  “Your first ten episodes are practice—most people won’t even know they exist\.”  “People listen because they want to feel part of the conversation\.”  Seth Goldstein and host Mike Simmons swap straight\-talk tips on starting and growing a podcast\. They cover gear, planning, guest fit, and why breathing and pressing record beat perfection\. The chat shows how small, steady steps turn ideas into a real show—your catalyst for sharing big ideas\. 5 Key Takeaways  Start Small, Start Now  A low\-cost mic and headphones are enough\.  Zoom works—don’t wait for fancy tools\.  Hitting record is the catalyst that moves dreams to action\.   Make a Simple Plan  Pick a release rhythm \(weekly, twice\-a\-month\)\.  Know your ideal listener and guest\.  A clear plan sparks steady progress\.   Practice Builds Confidence  First episodes are mostly for you\.  Reps polish voice, pace, and stories\.  Each episode becomes a mini catalyst for the next\.   Keep It Real  Light edits—leave natural pauses and laughs\.  Listeners bond with honest sound\.  Authentic voice is a trust catalyst\.   Measure and Iterate  Check basic stats: downloads and listens\.  Test formats—solo, guest, or hybrid\.  Data\-driven tweaks act as feedback catalysts\.   “Podcast Beginner? Seth Goldstein’s 3\-Step Plan to Launch Fast” “From Idea to Mic: Seth Goldstein Reveals the Catalyst for Podcast Success” “Skip the Rookie Mistakes \- Podcast Mastery Tips from Seth Goldstein” Find your Catalyst at https://findmycatalyst\.com 

## Categories
- [Podcast](https://catalystsale.com/category/podcast/)
- [Blog](https://catalystsale.com/category/blog/)
- [Sales Skills](https://catalystsale.com/category/sales-skills/)

## Tags
- [Marketing](https://catalystsale.com/tag/marketing/)
- [sales process](https://catalystsale.com/tag/sales-process/)
- [sales](https://catalystsale.com/tag/sales/)
- [Planning](https://catalystsale.com/tag/planning/)
- [Revenue Operations](https://catalystsale.com/tag/revenue-operations/)

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